Salesforce Data Cloud
Salesforce Data Cloud enables organisations to bring disconnected enterprise data into Salesforce, providing a 360-degree view of their customers
Discuss Salesforce Data Cloud
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What is Data Cloud?
Data Cloud harnesses the full potential of your data to enhance customer experiences. Fully integrated into the Einstein 1 Platform, it enables external data lakes or warehouses to seamlessly power actions and workflows within your CRM. More than unifying data, Data Cloud unites entire organisations around the customer, fostering improved experiences and driving business growth.
Data Cloud empowers brands to:
Ingest and unify data from any source with a robust, high-capacity data ingestion service
Consolidate customer profiles across all touchpoints
Leverage unified data to enhance search functionality and results.
Create more refined audience segments using advanced insights and filtering tools.
Unify your enterprise data.
"Break down data silos and unify your enterprise data with Data Cloud. This powerful platform provides a single, seamless way to access and leverage all your enterprise data. Effortlessly integrate structured and unstructured data—like PDFs, emails, and call transcripts—into Salesforce using a robust library of connectors. Take advantage of zero-copy integrations with Snowflake, Redshift, BigQuery, and Databricks for unmatched efficiency and scalability."
Leverage the power of metadata.
Data Cloud is built on Salesforce’s core metadata layer, creating a unified language that connects all Salesforce applications and low-code platform services. This includes Einstein AI for intelligence, Flow for automation, Lightning for user interface design, and Apex for advanced, pro-code customisation.
Unlock AI-driven insights from your data
Data Cloud harnesses the power of generative AI, anchored in your company’s data, to deliver secure, reliable, and relevant outcomes—no costly model training required. Additionally, enhance workflows and insights by seamlessly integrating external predictive models with Bring Your Own Model capabilities
Unite all your data on Salesforce.
Easily integrate data from your preferred apps with over 200 connectors, powered directly by Data Cloud or available through MuleSoft's Anypoint Exchange. New connectors are continuously added, streamlining the flow of data in and out of Data Cloud, and enhancing the value of unifying your data.
